Content Development

Effective Marketing Communication Starts with Content Development

To be effective your marketing programs require a continuous flow of fresh, relevant content across your social media channels and website. Content can be formatted as blog postings and newsletters, direct email; press releases; technical articles; and direct marketing materials. This content can be in video as well as print formats for distribution and includes webinars; surveys; announcements on business, technology, product and service developments; technology or how-to tutorials; application notes; case histories; and speeches and presentations.

ICM will work with you to develop content, translate it into its most effective form and consistent style -- then coordinate its distribution through your website, blog and social media, press releases; direct marketing; and advertising to achieve its greatest effect with your target audiences.

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Integrated Communications Management

Southwest Florida Office: (941) 412-6192

New England Office: (603) 893-6510