Marketing Communications Strategic Planning

Make Sure Your Marketing Achieves Measurable Objectives

Paid search cost overruns, ineffective SEO efforts, investments in social media and website redesigns without measureable effect on new business lead flow are all symptoms of a lack of a cohesive marketing communications planning. A marketing communications plan based on a solid understanding of what and how your most profitable customers buy from you enables you to quickly take advantage of market opportunities and respond to changing market dynamics.

ICM works with your management team in a marketing communications planning process that results in a comprehensive and integrated marketing communication program with specific recommendations, budgets and timetables spanning website development, Internet marketing, customer and prospect communications, social media, public relations, advertising and sales and marketing collateral.

Who we want to reach, with what message, and to what effect dictate our positioning in support of your sales and marketing objectives.

contact us

Integrated Communications Management

Southwest Florida Office: (941) 412-6192

New England Office: (603) 893-6510