The combination of shorter attention spans, mobile devices with smaller displays, and marketing channels devoted to images requires organizations to market through visual story telling – a combination of videos, graphics and photographs. Without careful planning and execution, companies find themselves creating visuals that distract, rather than reinforce key sales and marketing objectives.
The shift to digital technology has made photography and video within the reach of every organization. ICM works with our clients to develop images and video footage that differentiates their products and services in a cluttered marketplace.
Powerful photography and video of products and services – and the people and processes behind them – makes all the difference in your website, social media, brochures and trade show marketing efforts.