The cornerstone of your Internet marketing is a mobile-friendly website, organized to facilitate your prospects qualifying you as a preferred supplier. Your website must be optimized for search (SEO) with content and navigation optimized for the individuals that arrive to find your products and services.
All your marketing and sales efforts – even face-to-face direct marketing and sales calls – will result in website visits. But adopting a be-everywhere-my-prospects-search Internet marketing approach is beyond the reach of most companies.
ICM will work with your team to determine where your best prospects access the Internet for information and the optimal way to put your company, products and services in front of them, including paid search on search engines and social media pages; email marketing; blogging; social media and ecommerce.