Press Releases & Technical Articles

Getting Your Message Out to a Technical Audience

The most successful technical articles and press releases start with effective story telling. ICM understands how to convey your story in each release and article, as well as project your marketing platform from their collective impact.

We've worked with hundreds of clients to transform unfocused, drab, specification-packed content into dynamic, interesting, feature-and-benefits-driven press releases and technical articles that generate sales leads. Our talented writers, placement experts and photographers will work with your team to get your products and services in front of your customers and prospects.

ICM offers a breadth of insight and understanding not available from typical one-size-fits-all agencies. From biotechnology research to medical components, fiber optics to thermal management, and universities to machine shops, we've helped explain and sell thousands of complex products and services.