Social Media

Social Media Challenges B2B Marketers

Developing a social media program that combines the right social networks and your website are an important way to reach your prospects and customers as part of a complete marketing strategy. By providing continuous updates about your company and products, you attract a dedicated audience of customers and prospects and drive additional traffic to your website.

B2B target audiences are particularly sensitive to receiving content that consists of marketing claims, or that has little relevant specific technical value.

ICM will interview your team to develop dynamic content on your products, services and advances in your business that is both engaging and appropriate to your audience. Our talented writers and graphic designers will then draft content from your input, or research and develop content from the topics developed with your team. Then we’ll post your content to selected social media that may include Facebook, LinkedIn, YouTube and blogs focused on your specific industrial audiences.