Your prospects vote with their fingers and the path that they take to, and through, your website.
You may never recognize your most profitable products and services because your team lacks the data and analysis to reveal what your prospects want. Without proper analysis of analytics, you may market at the highest cost to your least profitable prospects.
ICM will work with your team to determine which search engines, marketing programs, and social media channels are driving the business results you want. ICM will prepare detailed analysis of website activity to identify individuals and organizations that visit your website; determine which marketing programs are driving website traffic vs. website conversion activity; monitor the website traffic from various search engines and the search terms that are generating the traffic; and determine priority enhancements to your website and marketing programs to continuously improve your website’s performance.